Google Pay-Per-Click Campaigns
Google Ads is the single most popular Pay-Per-Click (PPC) advertising platform in the world.
Google Ads is the single most popular Pay-Per-Click (PPC) advertising platform in the world.
It enables your business the opportunity to appear on Google’s search engine (along with other Google properties) when somebody is searching for the key terms you have set.
The ‘cost per click’ is determined by your budget combined with the length of advert, the duration of the campaign, the target areas and the value of the keywords etc.
There is much more involved than this though, and the above makes it seem quite simple, in-truth there is a huge amount of research and strategy that needs to happen in the background to ensure your PPC budget is being used effectively, reaches your correct target market and utilises the correct keyword.
Our main job is to ensure your adverts appear when somebody is looking for you and the service or products you offer.
Campaign Length
- Campaign lengths start at 1 month.
- The longer the campaign, the more likely Google is to ‘learn’ when to display your advert.
- A longer campaign also offers us the opportunity to tweak and adjust the adverts based on judgments made on ad performance over time.
- We offer a maximum of three month campaigns as a standard package option, but can look at tailor made longer packages where required.
- Campaign spend of more than £1000 will require additional management fee of 10% of overall spend. This directly relates to the additional management required.